What is a Wall of Love?

A Wall of Love is a page that curates your best customer testimonial and reviews. You can then link to the Wall of Love on your website, your social channels, and in your marketing and sales emails. By showcasing testimonials you build trust and credibility and turn visitors into customers.

Walls of Love have become more popular in recent years as businesses are having to working harder to build trust and stand out in a crowded market and high ad costs.

Wall of Love teardown

In this teardown I highlight some of the key ideas for a Wall of Love. The main thing is to use structure and highlights to make it the Wall more scan-able, as otherwise it will be overwhelming.

Add filters to get visitors to the most relevant testimonial fast - that's a person like them, or a company similar to the one they work in.

And add call-to-actions everywhere to drive action from the page, otherwise the page is pretty pointless.

Take a look at the full teardown including many more ideas, by clicking on the image on the right.