Tarzan Kay teaches subscribers how to write great emails.

And her landing page is a master-class in turning visitors into newsletter subscribers.

This page features great positioning: Tarzan as the expert in consent-based marketing. This framing is repeated throughout the page.

Tarzan is one of the few creator pages I've reviewed where the newsletter subscriber has two fields - email and name.

Having your subscribers' names helps you to personalize the emails you send them. The goal is for the email to feel more personal and build a better connection with your reader.

Tarzan also uses social proof throughout the page, including next to the first call-to-action. Something that is proven to increase conversion, and you will also see on Growth in Reverse.