When it comes to creator offers, the list is endless. And sadly, there are lots of people selling rubbish products. Which is why evidence is so important. You need to prove your offer can deliver its promise if you want to increase sales.

This is what makes Ali Abdaal's course landing page so powerful. It's packed with evidence that you can get the outcomes promised. This includes testimonials (with outcome language, and from different customer stages), annotated screenshots, and Ali's personal success story.

Evidence builds trust and drives sales.

A quick note on screenshots. Using analytics screenshots is a great way to showcase a success story, but without annotations they can be hard to interpret. Ali has carefully annotated the images to make them easier to understand, you should do the same.

Finally, I really enjoy the quiz that's promoted at the end of the page. Perfect for people who aren't sure how to act. This guided call-to-action can be found on lots of different types of landing page.

Good work Ali!