Pallyy is an indie project doing about $70,000 MRR with an awesome but very simple landing page.

In fact, the simplicity of the page in terms of the plain and concise copy, and the short page length is just one of the things I love.

Another is how Pallyy's customers (and landing page visitors) are centred throughout the page.

Their pains are featured in the Hero. There's a real-customer product shot (rather than one with dummy data) as an effective 'show not tell'.

And relevant testimonials and a link to the feedback forum support the copy about customers.

Finally, Pallyy has a 'letter from the founders'.

This is a tricky element to execute as its purpose is to build trust and affinity, but it also needs to focus more on the visitor than the founders.

Pallyy does this really well by declaring they're a small team, and sharing how that helps the visitor. Love it!

I also liked a few other elements on the page including their engineering as marketing strategy and their 'new' labels against product features.